I worked at a small casino that was owned by the "state lottery" (it was in Canada and operated by the federal government but via partner provinces). An old lo

I worked at a small casino that was owned by the "state lottery" (it was in Canada and operated by the federal government but via partner provinces). An old lottery name was changed from Super 7 to Lottomax and old promotional supplies had to be trashed. There were piles of cheap thin pens that had big 7 as part of the pen at the top. We casually gave them out at the casino but them it happened. People freaked out and wanted a dozen. "Can I get two more for my grandchildren" and "Can we have more than one!". It was nuts. That jogged my memory I recall now we also had free pens at the player's counter where people could sign up for a loyalty card. So it wasn't like free pens were unusual. Maybe the loyalty program registered as a cost in people's minds.