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It does have an immediate positive effect. People will likely switch to apple and trust it more. This means more service revenue, long term lock in and ultimate
by ricw 4y ago
It does have an immediate positive effect. People will likely switch to apple and trust it more. This means more service revenue, long term lock in and ultimately more profits.
Im moving my to-be-paid-for personal google apps accounts over to iCloud for one.
It’s not just a principled approach. Though it just makes sense. Thank god apple has minimal ad income only. Otherwise this wouldn’t happen.
- bowsamic 4y agoThe ad thing is why I stick with apple. I just feel much more comfortable paying for software and hardware that isn’t ad supported. I feel like I’m buying a product rather than being the product
- lapcat 4y agoBut Apple is ad supported: https://www.businessinsider.com/apple-shaking-up-services-business-in-streaming-advertising-push-2022-5 https://www.businessinsider.com/apple-shaking-up-services-bu...
- bowsamic 4y agoNowhere near to the degree of almost any other tech company I can think of
- lapcat 4y agoTrue, but it's depressing that Apple has decided to go down that path. They've gone from $0 ad revenue to $billions and are obviously intent on increasing that revenue even more.
- lelandfe 4y agoYeah, this direction worries me. I'm pretty fine with the search ads, but the moment they start trying to break into broader scopes it's going to be really hard for me to square it with a supposed reputation for privacy.
- lapcat 4y ago> I'm pretty fine with the search ads Why? The cover story for App Store is that it's supposed to protect consumers, but then the consumer searches for an app literally by name, and the first hit is a completely different app that paid for an ad. How is that protecting consumers? Moreover, Apple added App Tracking Transparency, where the cover story is privacy, but coincidentally ATT has at the same time caused people to switch more to Search Ads, because third party ads have become less effective as a result. There's a conflict of interest here.
- lelandfe 4y ago> How is that protecting consumers? Meh. I think the paid results are pretty well demarcated, and are, visually, nearly identical to what they looked like at launch in 2016. Competitors bidding on keywords is definitely lame.