Interesting they mentioned the stat that only 20% of people actually pay for news. I looked at newspaper circulation data from the 00s in Melbourne[1], and it

Interesting they mentioned the stat that only 20% of people actually pay for news. I looked at newspaper circulation data from the 00s in Melbourne[1], and it seems the same was true back then. Looking at 2005, for example, The Herald Sun and The Age (which for all intents and purposes were 100% of the newspaper market) sold a combined 700k issues each weekday, out of a population of 3.5m. Perhaps the phenomenon here is more about 80% of people getting their news through friends, family, co-workers and other social connections rather than subscribing to a professionally edited news source. [1] https://en.wikipedia.org/wiki/List_of_newspapers_in_Australia_by_circulation https://en.wikipedia.org/wiki/List_of_newspapers_in_Australi...