> The landing page for a product should look like most other landing pages. Yes. The big caveat being: In most ways. Much like we are 98% chimpanzees, the pudd

> The landing page for a product should look like most other landing pages. Yes. The big caveat being: In most ways. Much like we are 98% chimpanzees, the pudding is in the remain 2%. > there aren't many ways to do that well. Well, no. That is akin to saying "Each house needs a roof and four walls so, really, there aren't many way to do that well". Oh yes, there are so many ways to do it well and even more do it poorly, and, statistically, people are very clearly able to judge which is the case. Being a great creator (in whatever field) requires the right amount of attention to detail because, really, they are not actually details. They are the pudding.