With a brand like Lil Wayne, you don't need to spend money on advertising to gain FB users. You're severely underestimating how popular these people are. Plus

With a brand like Lil Wayne, you don't need to spend money on advertising to gain FB users. You're severely underestimating how popular these people are. Plus given their target markets ARE the social networking generation, getting them to "like" your pages is even easier. It would be a waste of money to spend anything on trying to get FB fans when you can do it for free.