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Well, to be blunt, if you are going to get Picasso to design your logo you _don't_ art direct him. And you try your best not to piss him off. Because he's fucki
by commieneko 15y ago
Well, to be blunt, if you are going to get Picasso to design your logo you _don't_ art direct him. And you try your best not to piss him off. Because he's fucking Picasso...
You don't have to use what he makes, but if you want genius, and why else would you want Jobs and his team to design an ad, you ask politely and then get out of the way.
Edit: Somewhere online I read an article about Jobs getting
Paul Rand (edited from Milton Glaser) to design the logo for NEXT. Can't find with a quick Google search, but it was a fascinating read.
- magicofpi 15y agoIt was Paul Rand who designed NEXT's logo: http://imprint.printmag.com/branding/paul-rand-steve-jobs/ http://imprint.printmag.com/branding/paul-rand-steve-jobs/ . And here's Steve Jobs talking about Rand: http://512pixels.net/steve-jobs-on-paul-rand/ http://512pixels.net/steve-jobs-on-paul-rand/
- commieneko 15y agoThat would explain why my Google search wasn't bearing fruit :) Edit: the video has the quote I was thinking of, but what I read was an article. From the video (Jobs talking): > I asked him if he would come up with a few options. And he said, ‘No, I will solve your problem for you, and you will pay me. And you don’t have to use the solution — if you want options, go talk to other people. But I’ll solve your problem for you the best way I know how, and you use it or not, that’s up to you — you’re the client — but you pay me.’
- gojomo 15y agoIt's not clear Jobs' judgement would work similar magic in politics. FYI: Jobs had Paul Rand do the NeXT logo.
- juiceandjuice 15y agoObama had Shepard Fairey