Say you’re watching TV and an ad pops up for a brand of Soda. If you’re like me, you’ll get unconvinced and annoyed at and of anything, you’ll explicitly look o

Say you’re watching TV and an ad pops up for a brand of Soda. If you’re like me, you’ll get unconvinced and annoyed at and of anything, you’ll explicitly look out not to buy the brand. But say you’re watching a show and the actors in the show drink that brand of Soda when they are thirsty. I can see how that subliminal advertising actually works, the brand is more familiar to you and familiarity makes you end up buying it instead of another brand. So subliminal messaging can affect our behavior and differently than if the message was explicitly presented to us. That doesn’t mean flashing “but this product” in single frames or any other crazy barely perceptible “subliminal” messaging works. And the type of advertising nowadays everyone hates is especially not subliminal.