4 ms·

> The finding shows how information that’s not consciously perceived can affect our behaviour, and that it can have an opposite effect when subliminal than whe

• ravi-delia 4y ago
  It's a very small effect in practice, but it indeed holds up. Although, "opposite effect" seems an overstatement when the most robustly replicated priming studies show a positive effect (subconscious cues aid recognition of semantically similar content).
• armchairhacker 4y ago
  Say you’re watching TV and an ad pops up for a brand of Soda. If you’re like me, you’ll get unconvinced and annoyed at and of anything, you’ll explicitly look out not to buy the brand. But say you’re watching a show and the actors in the show drink that brand of Soda when they are thirsty. I can see how that subliminal advertising actually works, the brand is more familiar to you and familiarity makes you end up buying it instead of another brand. So subliminal messaging can affect our behavior and differently than if the message was explicitly presented to us. That doesn’t mean flashing “but this product” in single frames or any other crazy barely perceptible “subliminal” messaging works. And the type of advertising nowadays everyone hates is especially not subliminal.
  • donthellbanme 4y ago
    [dead]
• deleted 4y ago
  [deleted]