I think the target market is more companies/schools/clubs. You pay premium for a machine that is serviced. Which is essential if you want to offer 3d printing t

I think the target market is more companies/schools/clubs. You pay premium for a machine that is serviced. Which is essential if you want to offer 3d printing to users, because 3d printers need ventilation, maintenance, configuration, installation etcetera. For an organisation it makes sense to pay premium for a printer that might not be as great as other printers, but at least it works and users can print the thing they found online.