"The new group, called My Friends My Data Coalition (MFMD) [https://myfriendsmydata.org/ https://myfriendsmydata.org/], is a group of start-up founders working

"The new group, called My Friends My Data Coalition (MFMD) [https://myfriendsmydata.org/ https://myfriendsmydata.org/], is a group of start-up founders working to push tech giants to adopt a new industry-wide standard that would allow users to transfer their followings from one app to another, thereby creating more competition between platforms." Are they using existing federation protocols? There are no google results for mfmd federation. "Transfer" is ambiguous, but understandable in an article not written for techies...