> 2) Typography - primary and secondary fonts. Now your use of any fonts especially custom fonts is no longer arbitrary, and congruent to a theme It isn’t nece

> 2) Typography - primary and secondary fonts. Now your use of any fonts especially custom fonts is no longer arbitrary, and congruent to a theme It isn’t necessarily a good idea to use the same typeface as the logotype for setting other text, if that’s what you mean. It can make the logo just seem like some text. Obviously not a strict rule, you can make it work, but there’s value in having the logo stand apart.