Because 90% of people don't even know it exists despite Google flashing it in their face every now and then inside the YouTube's app. And the second thing is li

Because 90% of people don't even know it exists despite Google flashing it in their face every now and then inside the YouTube's app. And the second thing is like other people said the price; $10 a month is just too much for the moderate income people taking in consideration they have other subscription/s plus costs of living are rising without signs of stopping.