4 ms·
Advertising CPMs vary wildly between geographies and demographics. GP’s point is still valid: even if average global revenue is $10/mo/user, the average revenue
by firloop 4y ago
Advertising CPMs vary wildly between geographies and demographics. GP’s point is still valid: even if average global revenue is $10/mo/user, the average revenue of the group that would pay $10/mo is likely much higher.
- MichaelZuo 4y agoYeah, I can easily imagine a 90th percentile user in North America is worth closer to $100 per month. Which answers the OP’s question. And its likely a Pareto curve too. So a 99th percentile user could be worth $1000 per month, 99.9th percentile worth $10000 per month, etc. I imagine they would only take the risk to offer such a premium service when they can figure out how to get everyone to upload their payslips and bank account statements.
- atom_arranger 4y agoIt is possible people who would pay to remove ads are also people who are less susceptible to them in the first place. No idea if that’s true though.