Exploiting people's decision making through tricks or noise is nothing internet specific. Grocery store marketers have their equations to induce purchases on t

Exploiting people's decision making through tricks or noise is nothing internet specific. Grocery store marketers have their equations to induce purchases on the shelf by using colors, gimmicks, etc - just like spam kings. Consumer brands place their names in movies, tv shows and songs and sneak into peoples buying habits as a virtue of repetition and numbers - much like the numbers that bring domain squatters their traffic. And, of course, our political leaders are elected by poisoning our attention space with commercials full of falsehoods aimed at changing people's sentiment illogically. Welcome to our age of idiot capitalism. This is the era where we all get to put up with the information noise created by formulaic entrepreneurs who are seeking to exploit the collective idiot among us.