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How to Reduce Shopping Cart Abandonment
- typicalrunt 15y agoI get my back up a bit when people talk about reducing shopping cart abandonment like its somehow this lost revenue. It's not lost revenue until you get a sale and the customer returns it. Until then, you are just speculating. There's too much focus on the real-world customer where they somehow abandon a full grocery cart and leaving the store. This doesn't fully correlate on the Internet. People abandon shopping carts all the time: - they get disconnected from the internet. - their browser crashes. - Windows/OSX decides it needs to restart after an update. And sometimes people, me included, just like to store stuff in a shopping cart as a way to "favorite" items while I'm browsing a site like Amazon. It's like bookmarking a product, without committing it to a Wishlist page (like on Amazon).
- parasitius 15y agoHow to reduce shopping card abandonment? Allow site visitors to see shipping and handling cost and tax for their purchase without adding anything to the cart. It will also reduce your shopping cart usage by half. I mean seriously, ... comparison shopping? hello? If you had a higher price after everything is said and done, I'm going to abandon your SITE whether or not that involves a cart or not -- who cares?