I agree, and Elon seems to know - he closed Tesla's PR department a while back to (re)gain full message control. That's a pretty big deal though, since busines

I agree, and Elon seems to know - he closed Tesla's PR department a while back to (re)gain full message control. That's a pretty big deal though, since businesses usually run on marketing, and not on raw engineering prowess. Without great marketing, you can't even attract great engineers. Some people argue that the Nazis were as successful as they were due to propaganda (my final thesis at school was about Goebbels) - a sibling of marketing. Marketing rules the world.