Holy cannoli this is amazing!! I have no better words than Mike Markkula's point 3 of Apple's marketing philosophy for you: Point No. 3: Impute “People DO ju

Holy cannoli this is amazing!! I have no better words than Mike Markkula's point 3 of Apple's marketing philosophy for you: Point No. 3: Impute “People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.” You have a stellar product - spend every waking moment polishing it. You already nailed point 1 and 2, that's why they're not included!