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A lot of designers just prostitute themselves to making the art as requested - very few infuse it with their own ideas. But they would like to. It won't surpris
by noduerme 5y ago
A lot of designers just prostitute themselves to making the art as requested - very few infuse it with their own ideas. But they would like to. It won't surprise me if corporations replace them all with AIs. But people will see through it. It won't score as well. A decade or two might pass where almost all communication art is done by AI. In the end, designers will be in high demand because - Marvel movies to the contrary - you can't replace ideas and substance by just visually manipulating stuff. Even if that form of legerdemain works in the short run, it wears off because humans are drawn toward novel, human ideas. This is the whole reason 70s disco collapsed and punk music sprang up. The idea that you can endlessly sell generation after generation complete rip-off garbage runs into a wall because you have to dumb down the population to such an extent that e.g. they're all hooked on fentanyl and can't actually buy anything if you do that. So you then have to retread and market to the people with brains left, but they won't accept recycled corporate trash, and they're the ones you need to keep your brand alive.
You can buy and shovel out all the Maroon 5 you want but you can't be cool unless you co-opt Rage or GnR or some band that's legitimately cool and meaningful to people and outside the reach of what everyone knows was already for sale. AI art is always gonna be corporate garbage regardless of how perfect it looks because the people who guide it will always be corporate douchebags.
- egypturnash 5y agoDisco was perfectly fine once it came back as EDM, with a much whiter set of faces behind the keyboards.