For sure. And I'd add that although engineers tend to be more prone to behave as optimizers, we are all optimizers for some things and satisficers for others.

For sure. And I'd add that although engineers tend to be more prone to behave as optimizers, we are all optimizers for some things and satisficers for others. If you're starting to sell a product, it's really valuable to spend some time thinking about areas in which you behave as a satisficer, a person who's just looking for "good enough". Maybe it's buying rice. Or apples. Or where you fill up your car. Or buying jeans or flatware or toilet paper. There will be some things where your goal is to devote as little time and attention to possible to make the choice. Where you just want it to work adequately for your purpose. The truth is most people are in satisficer mode for most purchases, if only because we don't have the time to really dig in on everything. Thinking about one's product from a satisficer perspective can be really helpful, as they tend to value things differently. They can also be much easier to sell to and are more likely to stay loyal as long as things are going smoothly.