Yep Step 1: Buy 3 to 4 books and read those -> https://shepherd.com/best-books/understanding-user-research https://shepherd.com/best-books/understanding-user-r

Yep Step 1: Buy 3 to 4 books and read those -> https://shepherd.com/best-books/understanding-user-research https://shepherd.com/best-books/understanding-user-research Step 2: Map out one, do it, and instantly you will understand the power and how to do it better. Then just keep evolving. I am so much better at doing these now than when I started. I better clarity of what I am testing and how to ask to ensure non-biased answers. ie, read and just start doing it.