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> see TE become this lifestyle company TE always was a lifestyle company. All their products, including their gaming device, are about looking cool. Which is w

by 323 4y ago

> see TE become this lifestyle company TE always was a lifestyle company. All their products, including their gaming device, are about looking cool. Which is why device thinness is extremely important and the first thing they talk about. Just like Apple. You don't buy a TE device to actually make music, you buy it to impress people about how creative you are, how you are not a pleb consumerist.

yunwal 4y ago
I feel like looking cool is definitely a factor, but the OP-1 is also about being portable and fitting into your lifestyle. Photographers will tell you that "the best camera is the one you have with you", and the OP-1 is like the phone camera of music. It's like a step up from singing into a voice memo. You can use it to capture ideas reasonably accurately whenever you feel inspired, and refine them later at an actual workstation. Obviously not everyone will think this is worth $2000, and there's definitely an element of status symbol there, but I've genuinely enjoyed owning one.
- 323 4y ago
  But the distribution is important. The fact that there are some cyclists which actually need a $20k bike doesn't mean that the majority of $20k bike buyers are not doing it just for status (the famed dentist cyclists).
- hammyhavoc 4y ago
  Cubasis on a phone or tablet is way more capable than this drek.
gaws 4y ago
elihu 4y ago
The original OP-1 was kind of expensive, but it was a unique product that a middle-class person might buy if they're really into creative music making. Sort of like how a middle-class person might buy a high-quality guitar -- because they feel it's worth it and there isn't n less expensive option that they'd be satisfied with. I feel like at a $1999 price point, though, they've crossed into territory where their products are going to increasingly be seen as being only for rich people, and I think it's starting to hurt their credibility. The coverage of their new mixer on /r/synthesizers was overwhelmingly negative. It's like if Apple suddenly decided that going forward all their products would be gold plated and cost twice as much. If you make it too obvious that the point of the product is to flaunt wealth, then that detracts from it being just a product that's interesting, pleasant to use, and useful in some context.

by 323 4y ago

yunwal 4y ago

I feel like looking cool is definitely a factor, but the OP-1 is also about being portable and fitting into your lifestyle. Photographers will tell you that "the best camera is the one you have with you", and the OP-1 is like the phone camera of music. It's like a step up from singing into a voice memo. You can use it to capture ideas reasonably accurately whenever you feel inspired, and refine them later at an actual workstation. Obviously not everyone will think this is worth $2000, and there's definitely an element of status symbol there, but I've genuinely enjoyed owning one.

323 4y ago
But the distribution is important. The fact that there are some cyclists which actually need a $20k bike doesn't mean that the majority of $20k bike buyers are not doing it just for status (the famed dentist cyclists).
hammyhavoc 4y ago
Cubasis on a phone or tablet is way more capable than this drek.

gaws 4y ago

elihu 4y ago

The original OP-1 was kind of expensive, but it was a unique product that a middle-class person might buy if they're really into creative music making. Sort of like how a middle-class person might buy a high-quality guitar -- because they feel it's worth it and there isn't n less expensive option that they'd be satisfied with. I feel like at a $1999 price point, though, they've crossed into territory where their products are going to increasingly be seen as being only for rich people, and I think it's starting to hurt their credibility. The coverage of their new mixer on /r/synthesizers was overwhelmingly negative. It's like if Apple suddenly decided that going forward all their products would be gold plated and cost twice as much. If you make it too obvious that the point of the product is to flaunt wealth, then that detracts from it being just a product that's interesting, pleasant to use, and useful in some context.