> Every single reason a founder can come up with not to be out there selling like "The product isn't finished", "It needs feature X", "It's not fast enough", "I

> Every single reason a founder can come up with not to be out there selling like "The product isn't finished", "It needs feature X", "It's not fast enough", "It needs better design", etc is wrong. But don't you run the risk of some potential customer coming, trying it, deciding it's crap, moving on, and now they are burned for the foreseeable future? So, once your product isn't that crap anymore, they won't come back try again, since your brand is burned and has built a "that's crap" reputation?