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I'm thinking more from the low-touch, low-margin perspective. If you are trying to make money with ads, calling 70 people to get 70 ad views is a terrible ROI n

by tootie 5y ago

I'm thinking more from the low-touch, low-margin perspective. If you are trying to make money with ads, calling 70 people to get 70 ad views is a terrible ROI no matter how persuasive you are. If you're selling a subscription SaaS product and expecting a lifetime value in the thousands per customer, then cold calling is a pretty decent way to bootstrap.

jrumbut 5y ago
> calling 70 people to get 70 ad views is a terrible ROI But calling 70 people to get 70 new advertisers is OK, or if it's early days 70 people who can get you some traffic.