It's super easy to fall into the trap of working on things that don't matter. Most startups are busy toiling on features/partnerships/etc that don't actually i

It's super easy to fall into the trap of working on things that don't matter. Most startups are busy toiling on features/partnerships/etc that don't actually impact their growth or move the needle in a significant way. Ultra-successful startups are actually caught by some wave or catch the market at the right moment -- the business takes off and the team is trying to catch up to it. It's possible to create that momentum, but you need to really understand your customers/market so you can make sure you're focusing on the right things.