That statistic is absurd, and highly suspect coming from the "Specialty Coffee Association of America". I have run a coffeeshop and restaurant both, and can att

That statistic is absurd, and highly suspect coming from the "Specialty Coffee Association of America". I have run a coffeeshop and restaurant both, and can attest to the high attrition rate in coffeeshop turnover. I'd be surprised if even more than 40% of coffeeshops are still open 3 years after establishment.