Also, since you think of rebranding... have you narrowed down to a smaller niche? Yes car fanatics like all kind of cars, but you might create better, tighter

Also, since you think of rebranding... have you narrowed down to a smaller niche? Yes car fanatics like all kind of cars, but you might create better, tighter communities if you selected one (and eventually replicate) niches: modders/racers could have some car porn to look at, antiques/american classics too but are very different than the fast&furious crowd... It would help you get a better identity (just my 2 cents)