The subjective part is "look good". I've sent at least a dozen small business to Squarespace and helped them get it tuned -- the look has always been "good en

The subjective part is "look good". I've sent at least a dozen small business to Squarespace and helped them get it tuned -- the look has always been "good enough" for them to move on to real business problems. It gets their information into Google (et al), provides the domain to link to from their IG, FB, Twitter, etc, etc -- so those traffic sources resolve to their own main truth.