I believe it has had an effect. As an example, I work for a European company whose product tracks people in an indoor space, as a byproduct of its main functio

I believe it has had an effect. As an example, I work for a European company whose product tracks people in an indoor space, as a byproduct of its main function. Our (German) CEO made it clear we were constrained in our product development by GDPR's stipulations around pseudonymous data and data retention.