Sorta, kinda. Some of us do agency work for clients. We're consulted for our expertise to help medium to large companies avoid pitfalls like vendor lock-in (rel

Sorta, kinda. Some of us do agency work for clients. We're consulted for our expertise to help medium to large companies avoid pitfalls like vendor lock-in (relevant in this case), performance bottlenecks, and cumbersome content management. We're then paid to implement those solutions in a creative, strategic and compelling way. I don't know if it'll hold my interest, but it was certainly a way to get into the industry. It's a great fit for anyone who's passionate about advertising, marketing, and technology. I think there's a (perhaps unintentional) true, deeper subtext to what you're saying though. WordPress has become too undifferentiated. There are parts of WP that are very mature and still as of yet unbeaten, but that's not what it takes to stay relevant.