This is a mature industry; each company simply doesn't have a lot of new groundbreaking stuff to announce every year. It's iterative. And a lot of the seeming

This is a mature industry; each company simply doesn't have a lot of new groundbreaking stuff to announce every year. It's iterative. And a lot of the seemingly groundbreaking announcements then don't go on to pan out either (I'm thinking of Magic Leap here). If you don't care about realism/follow-through, then you have very exciting announcements; just don't expect anything announced to ever pan out.