4 ms·
> I'm having trouble understanding the value prop It'll be for abandoned signups. If someone is literally on the signup page but end up not clicking the submi
by Dave3of5 4y ago
> I'm having trouble understanding the value prop
It'll be for abandoned signups.
If someone is literally on the signup page but end up not clicking the submit button you want to find out what stopped them and coerce them somehow to actually clicking the button.
The more data you gather about the process the more you can adapt the signup page to actually get them to click the button. It's really important for startups as one of their KPI's will be new signups per X. Companies like slack, facebook, youtube ..etc have teams of people who are working on this type of thing.
Note: I do not condone this type of invasive analytics but I'm telling you why they do it that's all.
- deleted 4y ago[deleted]
- mcdonje 4y agoI hadn't thought of that, thanks. I suppose if there's a trend of users quitting when they get to a certain sign up field, the company can determine if that field can be changed or removed.
- ohwellhere 4y agoI worked for a popular software services company that used this sort of thing on their inbound interest forms. They found that oftentimes prospective clients would write a first draft that was much more candid about what they wanted and what their budget was, and then they'd revise it to make it more circumspect before submitting. Going into negotiations, our side had the original unfiltered data.
- actionablefiber 4y agoThat's horrifying, and a breach of trust. If I knew a company were doing that I would absolutely not consider engaging them for business.