4 ms·
What do EA get out of the deal though? Made sense when they were launching the series back in the days the Sega Megadrive, now it's just an incredibly expensive
by feintruled 4y ago
What do EA get out of the deal though? Made sense when they were launching the series back in the days the Sega Megadrive, now it's just an incredibly expensive albatross round their neck. FIFA are so corrupt the association is negative. Why would you pay for that? In a saner world FIFA would be paying EA for sponsorship to launder their image!
- rchaud 4y agoHow can it be an albatross if it's been a profitable franchise with Coca-Cola level name recognition globally?
- feintruled 4y agoRecent developments around the Qatar World Cup and various other scandals have toxified the brand https://www.ft.com/content/dd1d016f-5263-4161-bb4b-af7968abd787 https://www.ft.com/content/dd1d016f-5263-4161-bb4b-af7968abd...