5 ms·
You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a
by feintruled 4y ago
You touch on a good point - for a sizable proportion of people 'FIFA' means the game instead of, say, 'massively corrupt sports governing body'. This deal was a massive PR win for the organisation over the years as affection for the game rubbed off on them. This is the proverbial own goal.
- bonoboTP 4y agoYeah, arguably showing the letters FIFA so often while gaming and having fun was actually massive advertisement for FIFA the org. Perhaps the org should have paid for getting all the ad space.