Brian Balfour wrote about this a few years ago and I find that framing quite useful too (having led both innovation orgs within large mature companies as well a

Brian Balfour wrote about this a few years ago and I find that framing quite useful too (having led both innovation orgs within large mature companies as well as startups). Highly recommend a read. He talks about market - model - channel - product fit. In that order. https://brianbalfour.com/essays/product-market-fit-isnt-enough https://brianbalfour.com/essays/product-market-fit-isnt-enou...