Interesting piece. From my position (running innovation programmes inside a big mature organisation) the idea of channel / offer fit is just as important inter

Interesting piece. From my position (running innovation programmes inside a big mature organisation) the idea of channel / offer fit is just as important internally as externally. You need to be able to explain the idea in ways that internal stakeholders understand, and describe it in terms of channels or offers they understand. In the organisation I work in, we are basically consultants - so any new innovation has a much greater chance of success if it can be described in a way that fits with a time and materials sale. Building a product is much harder, and can take years to gain traction - more internally than externally. I'm sure the same applies with VC funding - having a product or service that maps onto your investors' worldview makes the conversations much easier.