3 ms·

> Automakers are moving toward providing more personalized and intuitive driving experiences while becoming more embedded within a driver’s personal ecosystem.

> Automakers are moving toward providing more personalized and intuitive driving experiences while becoming more embedded within a driver’s personal ecosystem. Doing so creates opportunities for additional revenue streams and improved customer loyalty. The Red Hat In-Vehicle Operating System provides automakers with a common, updatable platform that enables automakers to better meet customer expectations via frequent and seamless feature upgrades and deployment of new applications and services. Honestly, this sounds horrible. This is PR speak for "Red Hat In-Vehicle Operating System will make it easier to serve ads and collect user data that can be sold."

RealityVoid 4y ago
How much can this damn' data be worth in order to risk the loyalty of people paying tens of thousands of dollars on your product? I assume the _actual_ profit they are making are in "addons" and extras that can be unlocked remotely.
- nerdponx 4y ago
  Because there is no loyalty risk. They are betting on a favorable regulatory environment and apathetic consumers for the next several years.
  - chris11 4y ago
    > apathetic consumers All automakers have to do is require access to that data for features, like maps, traffic updates, or entertainment. I hate the idea of in-car advertising, and I don't like the thought my data being sold. But I do give up some privacy for functionality. My biggest annoyance with my car is I don't have Android Auto for the maps, I use google maps when driving, and video from my ADAS is used as training data.
version_five 4y ago
Yeah I understand why they market it that way to automakers, but I wish there was a push to show what it could do for the consumer and create demand. I would love to have an open source OS that I could customize in my car. I understand there is stuff that for regulatory reasons can't change, but all the maps and music and whatnot I'd love control over
- netsharc 4y ago
  Meh, it seems like all infotainment computers get outdated a lot faster than the car, and they don't even have an advantage by being brand new because the manufacturer just slaps on something "the cheapest and slowest computer you can find, and just tolerable enough" to save costs. The car should just offer HDMI input for the display and speakers, and allow the computer to be upgradable. Even the display should be a module (say someone wants to upgrade to 4K OLED...), which makes me think the DIN got it right: https://www.bestcaraudio.com/what-is-a-double-din-car-radio/ https://www.bestcaraudio.com/what-is-a-double-din-car-radio/
  - version_five 4y ago
    Yeah my first choice would be a car that doesn't have a display or lets me project what's on my phone's screen. But if manufacturers insist on some OS with a screen as an output device, and they do, having an open one would at least have the potential to stimulate innovation in available software. As it is, everything I've seem is just an afterthought or lazy attempt at a revenue stream. And it will stay that way as long as manufacturers can lock in car buyers to a proprietary closed system
  - StillBored 4y ago
    I think there was a small window around 2010 where people actually used the onboard maps/GPS/etc. But every single person I know with a fancy new car + nav system/etc just uses their phone tethered over bluetooth. So, none of that matters, in the end. All you need is a volume control, a push to talk to siri/etc button on your steering wheel and a decently placed audio pickup. Then the upgrade happens every couple years with a new phone.
    - bonestamp2 4y ago
      > just uses their phone tethered over bluetooth Carplay/Android auto are great too (which require a physical connection or wifi). I love using GPS this way because some apps take advantage of both screens -- the the phone itself can show a list of the turn by turn directions while the large vehicle screen can show a large map and lane guidance.
2OEH8eoCRo0 4y ago
Would is also make it easier to swap parts like sensors? Imagine upgrading your lidar, radar, or computer yourself because the drivers are upstreamed and standardized.
pinewurst 4y ago
This isn’t Red Hat - already the auto makers are reselling location data from every vehicle (many/most new ones) with a cellular modem built in. GM has specifically written about monetizing vehicle occupants. No GM vehicle in my future, that’s for sure.
- petre 4y ago
  One could probaby whack or shield the antenna with aluminium tape though.

RealityVoid 4y ago

How much can this damn' data be worth in order to risk the loyalty of people paying tens of thousands of dollars on your product? I assume the _actual_ profit they are making are in "addons" and extras that can be unlocked remotely.

nerdponx 4y ago
Because there is no loyalty risk. They are betting on a favorable regulatory environment and apathetic consumers for the next several years.
- chris11 4y ago
  > apathetic consumers All automakers have to do is require access to that data for features, like maps, traffic updates, or entertainment. I hate the idea of in-car advertising, and I don't like the thought my data being sold. But I do give up some privacy for functionality. My biggest annoyance with my car is I don't have Android Auto for the maps, I use google maps when driving, and video from my ADAS is used as training data.

version_five 4y ago

Yeah I understand why they market it that way to automakers, but I wish there was a push to show what it could do for the consumer and create demand. I would love to have an open source OS that I could customize in my car. I understand there is stuff that for regulatory reasons can't change, but all the maps and music and whatnot I'd love control over

netsharc 4y ago
Meh, it seems like all infotainment computers get outdated a lot faster than the car, and they don't even have an advantage by being brand new because the manufacturer just slaps on something "the cheapest and slowest computer you can find, and just tolerable enough" to save costs. The car should just offer HDMI input for the display and speakers, and allow the computer to be upgradable. Even the display should be a module (say someone wants to upgrade to 4K OLED...), which makes me think the DIN got it right: https://www.bestcaraudio.com/what-is-a-double-din-car-radio/ https://www.bestcaraudio.com/what-is-a-double-din-car-radio/
- version_five 4y ago
  Yeah my first choice would be a car that doesn't have a display or lets me project what's on my phone's screen. But if manufacturers insist on some OS with a screen as an output device, and they do, having an open one would at least have the potential to stimulate innovation in available software. As it is, everything I've seem is just an afterthought or lazy attempt at a revenue stream. And it will stay that way as long as manufacturers can lock in car buyers to a proprietary closed system
- StillBored 4y ago
  I think there was a small window around 2010 where people actually used the onboard maps/GPS/etc. But every single person I know with a fancy new car + nav system/etc just uses their phone tethered over bluetooth. So, none of that matters, in the end. All you need is a volume control, a push to talk to siri/etc button on your steering wheel and a decently placed audio pickup. Then the upgrade happens every couple years with a new phone.
  - bonestamp2 4y ago
    > just uses their phone tethered over bluetooth Carplay/Android auto are great too (which require a physical connection or wifi). I love using GPS this way because some apps take advantage of both screens -- the the phone itself can show a list of the turn by turn directions while the large vehicle screen can show a large map and lane guidance.

2OEH8eoCRo0 4y ago

Would is also make it easier to swap parts like sensors? Imagine upgrading your lidar, radar, or computer yourself because the drivers are upstreamed and standardized.

pinewurst 4y ago

This isn’t Red Hat - already the auto makers are reselling location data from every vehicle (many/most new ones) with a cellular modem built in. GM has specifically written about monetizing vehicle occupants. No GM vehicle in my future, that’s for sure.

petre 4y ago
One could probaby whack or shield the antenna with aluminium tape though.