3 ms·

I don't love ad supported models but I think this makes a lot of sense, especially given Netflix needs to drive much of their growth outside the US and Europe a

I don't love ad supported models but I think this makes a lot of sense, especially given Netflix needs to drive much of their growth outside the US and Europe and places like Africa, LATAM are going to be much more price sensitive (and at least in the case of Africa which I'm a bit more familiar with, consumers will have more time on their hands) although the balance of ads and downloadable content in those markets will be interesting.

stephen_g 4y ago
Why not just have lower pricing tailored for those more price sensitive markets? It doesn't even make any sense for me to use ads for more price sensitive markets, because surely if they're much less likely to buy the products/services being advertised, then there is way less ad revenue to be made?