4 ms·
Identifying a cog (really a nut) in the React logo is almost as banal as saying that there is a hexagon "hidden" in the Star of David. It kind of pops out natur
by webmaven 4y ago
Identifying a cog (really a nut) in the React logo is almost as banal as saying that there is a hexagon "hidden" in the Star of David. It kind of pops out naturally whenever you intersect three pairs of parallel-ish lines, or two equilateral triangles.
Equating this with the negative space arrow in the FedEx logo is a stretch.
Here is a logo that manages to hide a negative space lightning bolt inside the name "zzap", which is a closer analogy to the FedEx logo:
https://dribbble.com/shots/6141892-zzap https://dribbble.com/shots/6141892-zzap
- jfengel 4y agoIt's clever, though the bolt feels kinda chunky. I wonder if it would work to stretch everything vertically a bit.
- webmaven 4y agoIt would. That's beside the point though. The React logo is an abstract shape hidden in the negative space of another abstract shape. The Internet is full of negative space logos of this sort, some more clever than others (React's ranks on the less clever end of the scale). The FedEx arrow is an abstract symbol hidden in a wordmark, of which you can also find a lot of examples, most of which are created by compromising the wordmark's shapes, which the FedEx logo doesn't stoop to. The zzap logo also manages without this, though as you note, it could be improved further. The point is that the React and FedEx logos are in different categories (despite having the "negative space" aspect in common), not just different levels of difficulty.