from apple's vantage point, the watch (with airpods) is meant to fill this niche (more lucratively for them). apple even went against its own one-user-one-devic

from apple's vantage point, the watch (with airpods) is meant to fill this niche (more lucratively for them). apple even went against its own one-user-one-device edict to allow one iphone to control multiple watches to support this positioning. edit: i should add that this is also one of the reasons apple has the "voice only" music subscription.