1. Create great stories about your startup and product. 2. Develop a list of media contacts. 3. Follow what the contacts on your list write about. 4. Look fo

1. Create great stories about your startup and product. 2. Develop a list of media contacts. 3. Follow what the contacts on your list write about. 4. Look for connections between their stories and your stories. 5. When you find these connections, pitch the story. If you've done steps 1-4 correctly, you'll find step 5 easy.