4 ms·

By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding

By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding Office. And by branding are you thinking on a big scale (everything from coming up with the name to the marketing) or on a small scale (i.e. an icon for an app)? My advice to you as a designer is that you should start small, take baby steps and keep your budget low. I'd also advise you to work with a local designer (if you can find a good one) who can meet with you face to face. By the way I did a quick google search and found this studio after some hunting: http://www.holbeinruiz.com http://www.holbeinruiz.com

german 15y ago
I'm talking about something like Twitter, in which the product and the company share the same brand. That's a really good question, I think I'm talking about the whole brand, including the name and marketing. Thanks for the link :)
- michaelpinto 15y ago
  Something you should think about: Twitter wasn't called Twitter when it started. And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-history-of-the-apple-logo/ http://www.edibleapple.com/2009/04/20/the-evolution-and-hist... I'm a branding guy, but my advice is to to put every penny into building a great product! Once you understand what that product does (and that takes time) then focus on branding. Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
  - german 15y ago
    That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process. Do you, being involved in branding, have any advise (book recommendations, blogs, etc). Thanks a lot for your input!
    - michaelpinto 15y ago
      I've got two words for you my friend: Paul Rand http://www.paul-rand.com/ http://www.paul-rand.com/ That would be a good place to start...
mark_up 15y ago
A splash screen? Seriously? You're recommending a studio that employs a splash screen?

german 15y ago

I'm talking about something like Twitter, in which the product and the company share the same brand. That's a really good question, I think I'm talking about the whole brand, including the name and marketing. Thanks for the link :)

michaelpinto 15y ago
Something you should think about: Twitter wasn't called Twitter when it started. And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-history-of-the-apple-logo/ http://www.edibleapple.com/2009/04/20/the-evolution-and-hist... I'm a branding guy, but my advice is to to put every penny into building a great product! Once you understand what that product does (and that takes time) then focus on branding. Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
- german 15y ago
  That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process. Do you, being involved in branding, have any advise (book recommendations, blogs, etc). Thanks a lot for your input!
  - michaelpinto 15y ago
    I've got two words for you my friend: Paul Rand http://www.paul-rand.com/ http://www.paul-rand.com/ That would be a good place to start...

mark_up 15y ago

A splash screen? Seriously? You're recommending a studio that employs a splash screen?