There was a company called Petridish that did exactly this. They pivoted after six months and became Blue Apron: https://vator.tv/news/2017-09-05-when-blue-apro

There was a company called Petridish that did exactly this. They pivoted after six months and became Blue Apron: https://vator.tv/news/2017-09-05-when-blue-apron-was-young-the-early-years https://vator.tv/news/2017-09-05-when-blue-apron-was-young-t...