Actual output is often hard to measure so we instead gravitate toward various easy-to-measure metrics - hoping that these are proxies for the real thing. The qu

Actual output is often hard to measure so we instead gravitate toward various easy-to-measure metrics - hoping that these are proxies for the real thing. The quantitative appearance of such metrics is intoxicating, particularly when it allows us to avoid thinking deeply about what would actually make a business better.