Papyrus is so widely used it's comparable to Comic Sans for many designers. It's not a bad font (even less so than Comic Sans) but it's overused and thus comes

Papyrus is so widely used it's comparable to Comic Sans for many designers. It's not a bad font (even less so than Comic Sans) but it's overused and thus comes off as "amateurish". The skit names hookah bars, Shakira merchandise and off-brand tea because these are not only things that actually often use the font but also aren't considered examples of great design. This is contrasted with Avatar being a massive blockbuster movie with a huge production budget and arguably one of the most successful movies of its time. As the article states, the font isn't really a terrible choice for the movie but because it's so "basic" it comes across as low effort compared to the overall production value of the movie itself. You could argue that it's elitism but at least in part it's played for laughs because it's such an irrelevant detail while also being so potentially infuriating to those who actually do that kind of thing for a living. Realistically most professionals likely just rolled their eyes when they saw it used Papyrus or had a good laugh, but it's fun to exaggerate this to such dramatic proportions because it mixes a grain of truth (the font choice feels cheap) into an escalation of dramatic stakes (the protagonist losing sleep, obsessing over the typeface, stalking the designer, and finally crashing his car and yelling at him from the street) and the final pay-off (the designer smugly looking at him, implying the protagonist was right about the font choice being an evil act that the designer "got away with").