I'm still waiting for the business use case that recommends .rodeo If you want to be global, avoid most country-specific domains, but there are a few exception

I'm still waiting for the business use case that recommends .rodeo If you want to be global, avoid most country-specific domains, but there are a few exceptions that seem to have achieved traction - .io is tech-trendy, .tv was big for a while, and some can fit into the branding in a way like .us .in and the forthcoming .au (gold.au will be a very nice domain for whoever it sitting on gold.com.au right now). There's also the potential to jazz up your name / brand / domain. I'm working with one company on a product right now, and while they had a cool 5-letter name for it they've actually re-named the whole thing to "Meet12345" because meet12345.com was available and 12345 certainly wasn't. Think getdropbox.com as an older, temporary example of this as well.