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I love the idea. Mainly because one of the biggest problems in our country (the US) right now is a complete breakdown in consumer confidence. People with money
by dkrich 15y ago
I love the idea. Mainly because one of the biggest problems in our country (the US) right now is a complete breakdown in consumer confidence. People with money are sitting on it, afraid to spend or invest because they are afraid at any moment that the bottom could fall out.
Getting people to invest in micro-amounts at a large scale could unlock a lot of credit for small businesses that could use it to grow. I don't necessarily think that it is going to turn the economy around, but thanks to Howard Schultz for making a concerted effort to do what he can to help.
- dkrich 15y agoI also think that it is an incredible marketing opportunity for Starbucks. For $5 million, they (rightly so) are viewed as patriots, and people (myself included) feel compelled to support them over their competitors.