Spot on And meanwhile, can we also junk all those massive steaming piles of cruft code attempting to personalize web & app experience? What an enormous waste

Spot on And meanwhile, can we also junk all those massive steaming piles of cruft code attempting to personalize web & app experience? What an enormous waste of every user's time, and many coders' creativity. Ugh Over the decades, I've seen a literal handful (as in <5) adverts that worked for me extremely well - brought me relevant news of something that I didn't know about and was useful, and sometimes even lead to a purchase. Those were ALL clearly based on the context of what I'd been reading, and not some "personalization". The other 99.99999% of the adverts I've seen browsing in the past 25+ years is utter trash. Remember that old saw about "half of all marketing dollars are wasted, but no one can tell what half"? Wrong number - it's 99.99999% wasted.