One big difference between websites/webapps and native apps is that your app is also often your sales page - or at least made with the same technology. You cou

One big difference between websites/webapps and native apps is that your app is also often your sales page - or at least made with the same technology. You could dress up the box and the press kit for your system-toolkit-using desktop app, but now all that is done on the web, and everyone still wants to stand out. The late-stage desktop app era even saw this creep into those, after all: MS Office's ribbon, Apple's brushed metal, etc.