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Chris Bangle, who was the chief designer at BMW for the E65 generation of 7 series and E46 generation of 3 series, said that he was designing to the other desig
by cardiffspaceman 4y ago
Chris Bangle, who was the chief designer at BMW for the E65 generation of 7 series and E46 generation of 3 series, said that he was designing to the other designers. Which is why he ignored the feedback that the E65 was ugly. The term "Bangle Butt" was applied to the E65. His successor took the radical position that this thing called "beauty" was important. I don't have sources at hand but it was discussed in print and web publications of the consumer side of the auto industry.
- hatware 4y ago>The term "Bangle Butt" was applied to the E65 It was applied to a lot more than that. Even the F11 6er still had it. What is interesting, though, is how much flame surfacing started to flood car designs after Bangle's BMWs had been out for a few years. I'm not arguing that the E65 looked good, but he certainly made an impact on all of car design, seemingly overnight.
- joshAg 4y agoSometimes they're not entirely wrong though. The E46 design is now decently well-regarded by many car enthusiasts. Granted, I'm probably not the best person to ask about BMW aesthetics since I think the best looking one they've made is the clownshoe and thought the hood bulge was exceptionally lazy.