DBA skills as such are definitely needed -- more than ever. But the job title as such is dead as a doornail -- along with "systems administrator", "webmaster",

DBA skills as such are definitely needed -- more than ever. But the job title as such is dead as a doornail -- along with "systems administrator", "webmaster", etc. You need to call yourself a "data engineer", "data warehouse architecht" or something similar. It's silly, yes. But this is a silly industry.